Privacy Policy

1 Your Information

If you wish to make any changes to the information you have provided then please inform (Shit) I’m A Dad Now of these immediately.

1.1 Direct Marketing
We will only contact you by email if you actively consent to this. By consenting to (Shit) I’m A Dad Now emails or opting in to email communications, you grant us permission to use your email address to send you email marketing communication. At any stage you may choose to opt out of such communications.

If you have provided us with your postal address or telephone number we may contact you by post or telephone about our work, unless you have told us that you don’t want to receive this. Before making such calls we will always screen against the Telephone Preference Service (TPS) or, where sending letters, we will always screen against the Mail Preference Service.

Where you are registered with the TPS we will only make calls to you if you have specifically consented to receiving calls from (Shit) I’m A Dad Now or if we need to contact you in reference to a purchase, for example if there has been a problem in processing a payment. Likewise we will only write to you if you are registered with the Mail Preference Service if you have specifically consented to receiving letters from (Shit) I’m A Dad Now.

1.2 Third parties

(Shit) I’m A Dad Now will not sell your data. We will not share your data for marketing purposes unless you have actively consented to this. However, in some circumstances we may need to share your details with a third party for processing. This could be if we run an event in partnership with another organisation and they need your details in order to fulfil your tickets or experience. We may also use a third party to process your personal details if we need to send your data to a mailing house in order to fulfil a postal mailing to you, this could include sending you a letter about your membership.

1.3 Enhancing your supporter experience

We may use profiling and screening techniques to ensure that the communications we send you are relevant to you. This allows us to provide an improved experience for our supporters.

When building a profile of our supporters we may analyse geographic and demographic information, as well as your online behaviour and purchase history, to better understand your interests so we can contact you with relevant messages. An example of this would be looking at your location so we can share information about relevant events in your area.

You can opt out of your data being used in this way by using the form at the end of this page.

1.4 Your choice

You always have a choice as to whether and how you want to receive communications about our work, products and services and ways you can get involved. If you do not want us to use your contact details to contact you in the future you can opt out of this when we collect your details or at a later time.

If you ever want to change your contact preferences, or opt out of communications, you can do this at any time by clicking the unsubscribe link at the bottom of any email from us

1.5 Legal basis for processing your personal data

In some circumstances we will collect and process your personal information using the legitimate interest legal processing basis.

Sometimes, we will need to process your data as it is part of a contract which you have entered into. For instance, if you have booked an event or animal experience with us, then we will need to contact you and take payment to enable us to provide the relevant services under the agreement with you.

However in most circumstances, we will rely on your consent when using your personal data. An example of this would be when we request your consent to receive marketing emails from (Shit) I’m A Dad Now.

1.6 Retention

We hold your information for only as long as necessary for the purpose needed.

1.7 Keeping your data secure

We always ensure that we have the necessary controls in place to protect the personal data you provide us with.

We carry out regular audits of who has access to data so that we can ensure that your information is only accessed by trained staff.

Sometimes we use external companies to collect or process your personal data on behalf of (Shit) I’m A Dad Now. We carry out thorough checks on any companies we work with and have a contract in place with each of these companies to ensure that they process your information in line with our expectations.

Some of our suppliers may run their operations outside the European Economic Area (EEA). Although they may not be subject to same data protection laws as companies based in the UK, we will take steps to make sure they provide an adequate level of protection in accordance with UK data protection law. By submitting your personal information to us you agree to this transfer, storing or processing at a location outside the EEA.

If requested we may need to supply your information to the police, regulatory bodies or legal advisors.

We will not share your data with any other third parties unless you have given your explicit consent for us to do so.

1.8 Your right to your personal information

Under the General Data Protection Regulation you have the right to request a copy of the personal information we hold about you. You also have the right to request that we erase any personal information we hold, where (Shit) I’m A Dad Now has no compelling reason to continue processing this data.

If you wish to request this information please contact using the form at the end of this page.

2. Cookies

We use ‘cookies’ to enhance your experience on our website. Cookies mean that the (Shit) I’m A Dad Now website will remember you for a particular purpose and for a particular length of time.

When you’re accessing our website, your device may provide us with information about the device you’re using, this could include the type of device, what operating system you’re using and may report any details of a website or app crash. Your device manufacturer or operating system provider will be able to provide you with more details about the information your device makes available to us.

3. Google Analytics

We use Google Analytics to help us understand how visitors are using and engaging with our website and apps. This allows us to make improvements to our web services and your online experience.

The Google Analytics tracking tool uses a number of cookies to collect information and report website usage statistics and does so without personally identifying individual visitors to Google or (Shit) I’m A Dad Now.

The information generated by the cookie about your use of (Shit) I’m A Dad Now’s website will be transmitted and stored by Google on servers in the United States.

For more information about Google’s privacy policy in regards to Google Analytics, please see www.google.com/analytics/learn/privacy.html

In addition to reporting website usage statistics, we use Google Analytics in conjunction with additional advertising cookies. We use these cookies to select advertising based on what’s relevant to you, to measure interactions with the ads we display and to improve reporting on campaign performance.

The additional advertising cookies we use include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Google Optimize
  • Other integrated services

(Shit) I’m A Dad Now will not merge personally-identifiable information with anonymous information gathered from these analytics systems unless there is prior notice and affirmative consent via opt-in from the user. When using any of these tracking tools (Shit) I’m A Dad Now does not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected.

If you wish to opt-out of Google Analytics tracking please visit and install the Google Analytics Opt-out Browser Add-on here: https://tools.google.com/dlpage/gaoptout/

4. More Information
For more information contact us.

5. Updates to this policy

We may make changes to this policy. If we do make any significant changes to the way we collect and process your personal information we will make this clear on the (Shit) I’m A Dad Now website, or by contacting you directly.